Increase in awareness towards health and hygiene among people is the major factor driving the growth of the global tissue paper market. Other factors such as its remarkable features, such as easy to use and highly cost-effective, followed by fewer substitutes of tissue paper in the market are boosting the market growth. In addition, rise in the number of women in global workforce has led to the growing usage of tissue paper products, this will further propel the global tissue paper market. A rapid rise in the healthcare expenditure and the drastic change in the lifestyle of consumers will propel the growth of the tissue paper market. In addition to this, booming tourism and hospitality industries will create new growth opportunities in the market.

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Tissue paper is produced by using the paper pulp of hardwood and softwood trees, water, and chemicals. It is majorly used for hygiene and sanitation purposes as it is highly suitable and convenient to use for cleaning and drying wet surfaces. A tissue paper is a soft, absorbent, and disposable paper that is used for numerous purposes, such as for cleaning face rather than using washable handkerchiefs, toilet paper, or table napkins.

Read Full Report Description: Tissue Paper Market by Product (Toilet Paper, Facial Tissue, Paper Towel, Napkins and Others), By Application (Residential and Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others) and By Region - Global Opportunities & Forecast, 2020-2027

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Based on product, the paper towel segment is anticpiated to grow at a higher CAGR during the forecast period owing to the increasing usage of these products in the hospitality industry. Moreover, the paper towel is widely used for various household and commercial purposes, which will further enhance the growth in coming years. Facial tissue segment is also projected to grow at a higher CAGR during the forecast period owing to the changing lifestyle along with the increasing disposable income of consumers.

Based on the application, growing concern related to health and hygiene among consumers is promoting the usage of tissue paper products in various commercial spaces and office complexes are driving the commercial segment and it is projected to grow at a higher CAGR over the forecast period. Increasing awareness of hygiene in the hospitality industry will further support the growth of the commercial segment in the tissue paper market. Moreover, the rapid growth of the commercial sector, especially in developing economies, will have a positive impact on the growing demand of the segment.

Based on the distribution channel, online channel segment is projected to lead the market during the forecast period due to proliferation of e-commerce websites and the fundamental shift in the consumer's preference towards online shopping through various platforms such as Amazon. E-commerce retailers are providing exceptional benefits from discounts, cashback facilities to feasible delivery options, and ease of product selection, which will propel the online channel segment in the tissue paper market.

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Major players operating in the market include The Procter and Gamble Co., Sofidel Group, Metsa Tissue, Hengan International, Kimberly-Clark Corp, Wepa Group, Asia Pulp & Paper, Cascades Inc., Georgia-Pacific LLC, CMPC SA, among others.

Based on the region, Asia-Pacific region is expected to lead the market during the forecast period due to the rapid urbanization, increasing disposable income, and rising purchasing power of consumers, especially in developing economies such as China, India, and Japan. Moreover, the increasing awareness related to personal hygiene and improving standard of living of the individuals will further increase the demand for tissue paper in Asia- Pacific region.

The global Tissue Paper market has been segmented on the basis of Product, application, distribution channel and region. Based on Product, the market is segmented into Toilet Paper, Facial Tissue, Paper Towel, Napkins and Others. Based on application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online and Others.

Market Segmentation

Global Tissue Paper Market by Product

• Toilet Paper
• Facial Tissue
• Paper Towel

• Napkins
• Others

Global Tissue Paper Market by Application

• Commercial
• Residential

Global Tissue Paper Market by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Global Tissue Paper Market by Region

• North America Tissue Paper Market

Option 1: As a part of the free 25% customization

• By Product Type
• By Application

• By Distribution Channel
• US Tissue Paper Market
• Canada Tissue Paper Market

• Europe Tissue Paper Market

Option 2: As a part of the free 25% customization

• By Product Type
• By Application
• By Distribution Channel
• UK Tissue Paper Market

• France Tissue Paper Market
• Germany Tissue Paper Market
• Spain Tissue Paper Market
• Rest of Europe Tissue Paper Market

• Asia-Pacific Tissue Paper Market

Option 3: As a part of the free 25% customization

• By Product Type
• By Application
• By Distribution Channel

• China Tissue Paper Market
• Japan Tissue Paper Market
• India Tissue Paper Market
• Rest of APAC Tissue Paper Market

• ROW Tissue Paper Market

Option 4: As a part of the free 25% customization

• By Product Type
• By Application
• By Distribution Channel

• Brazil Tissue Paper Market
• South Africa Tissue Paper Market
• Saudi Arabia Tissue Paper Market
• UAE Tissue Paper Market
• Rest of world (remaining countries of the LAMEA region) Tissue Paper Market

Tissue Paper Market Leading Players (Option 5: Free 25% Customization - Profiles of 5 Additional Companies of your Choice)

• The Procter and Gamble Co.
• Sofidel Group
• Metsa Tissue

• Hengan International
• Kimberly-Clark Corp
• Wepa Group
• Asia Pulp & Paper
• Cascades Inc.

• Georgia-Pacific LLC
• CMPC SA

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